Looking for a way out under the pressure of PK for

2022-08-20
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National Paint PK foreign products Jinan gold testing electronic tensile testing machine several major standard brands are looking for a way out under the pressure of coating enterprises

National Paint PK foreign brands are looking for a way out under the pressure of coating enterprises

July 31, 2009

[China paint information] in terms of coating technology, the gap between Chinese and foreign brands in the above sans (Table 1) is not very obvious, and the main differences are brand recognition and channel coverage Terminal control and influence penetration. With the gradual opening of the economic stimulus plan, the demand for coatings in the domestic market has increased, and national paint brands want to "rise up" and seize more market share

the domestic coating industry has gradually formed several major R & D and production bases in the Yangtze River Delta, the Pearl River Delta and the Bohai rim, and a number of national coating brands with considerable strength and popularity have been born

in fact, as far as coating technology is concerned, the gap between Chinese and foreign brands is not very obvious. The main difference lies in three aspects: brand recognition and channel coverage, terminal control and influence, and the role of "infiltrating government services". With the gradual opening of the economic stimulus plan, the demand for coatings in the domestic market has increased, and national paint brands want to "rise up" and seize more market share

national paint brands collectively attack to expand the market

from this year, the actions of some enterprises are also quite significant. Meitushi employs star spokesmen and continues to increase the investment in brand promotion and channel layout; Sankeshu lacquer launched the "hundred million yuan profit and investment promotion action", which proposed to activate the county economy and partially upgraded the previous channel construction measures; At the same time, with its focus on children's paint and leading the industry to launch luoshang mall, these innovations in brand, channel, terminal and other links all show that the national paint brand has indeed made great strides

in the third quarter, the offensive of the national coating group army did not decrease

more than half of 2009, this collective offensive did not weaken, and showed more highlights. After the official appearance of the new logo of Bauhinia paint, the market expansion was accelerated, and its TV advertisements will appear in different programs of CCTV-1, CCTV-2, CCTV-3, cctv-8 and other channels from July 20; Zhonghua paint Co., Ltd. launched business and technical cooperation with Dow paint, and introduced its "kuaichi" water-based road marking paint technology to seek greater breakthroughs in technology; In order to improve the brand image, carlys spared no expense to successfully sign actress Li Bingbing, aiming to seize the commanding heights of the paint industry. From this series of actions, it is not difficult to see that national brands have increasingly attracted our attention, and they have increased their efforts in market development and product development

recently, many coating enterprises have given financial reports for the second quarter, and Guangdong Metz chemical successfully won the champion of the group's performance growth; Jialishi store + member club + service = Jialishi CCS marketing mode, allowing Jialishi to grow by leaps and bounds against the market and achieve the satisfaction goal for two consecutive quarters; In the first half of 2009, the output value of Zhonghua paint increased by 50% over the same period of 2008; The production bases of high gloss and high brightness products after injection molding in Beijing, Shanghai, Wuhan, Xuzhou and Shaoguan have been completed and put into operation. These impressive figures show the confidence of national coating enterprises to rise against the trend in the crisis

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